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Brand One’s core competence and the
principle reason why clients retain us has been our unswerving
focus on results. We make sure our clients get a steady,
consistent flow of outstanding, on-target media coverage. Our
media programme promotes your story to all appropriate and
agreed-upon print, broadcast and online media, from industry
verticals to key trade press. Brand One team proactively and
creatively pitches your story to reporters every day. The team
develops all necessary PR background materials as well as
press releases.
Our media relations tactics include:
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Building a targeted media list
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Building and tracking editorial
calendars
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Pitching writers and editors
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Press releases
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Contributed articles
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Customer success stories
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Interviews
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Launching new
products
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Organizing
and facilitating interviews
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Negotiating
event speaking engagements
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Providing
event support
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Organizing
press tours
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Creating
press kits
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